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The Coaching Center for MindTraining and Success

Lisa Smith is the Owner and Head Trainer for The Center. She is a Certified Mindset Coach, Master Hypnotherapist, and Practitioner of Emotional Freedom Techniques and Neuro Linguistic Programming, as well as a Licensed Life & Annuities agent.

She has trained with well-known success experts such as Jack Canfield and Tony Robbins. For nearly 8 years, Lisa was employed as a HypnoNutrition Coach and trainer with the locally-based national hypnosis franchise, Positive Changes Hypnosis Centers. For 20 years she has been professionally trained and active in the fields of human performance coaching and behavior modification.

Lisa has owned and operated her own personal & professional development business, Life by Design, LLC, since 1998, recently rebranding it as "The Coaching Center for Mind Training & Success." Her company has won Bronze and Silver awards in numerous categories for the Virginian Pilot’s Best of Virginia Beach contest for the past 7 years. 

A Toastmaster and Director of the Hampton Roads Public Speakers Association, she trains and speaks widely to groups, organizations & corporations to teach people how to more effectively use and improve the mind to achieve personal and professional goals. Lisa has produced numerous hypnosis and mental conditioning audio CDs and co-authored 3 books on self-improvement, including her recently released, “An Unsinkable Soul.”

When you know what to do, but still have a hard time getting yourself to do it, Lisa is the one to call.

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