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Sofrito Media Group

Founded in 1997, Sofrito Media Group is  a multi-media company  located in Brooklyn, NY that manages and produces branded projects that appeal to the US Latino / Hispanic segment. These projects include web properties, live events, social media campaigns, internet radio production, content development and consulting services. is an online magazine enjoyed by Latinos and lovers of Latino culture worldwide. My name is George Torres, otherwise known as the Urban Jibaro and I am a community builder who presents, promotes, and preserves Latino culture via new media. I currently engage via the blog and and several social platforms allowing me to build relationships with new people every day. I have recently opened the doors to partner with brands that are relevant culturally, giving you an opportunity to connect with our readers.

After almost 20 years of working in the digital space, I have decided to share my experience with entreprenuers, small business owners and creative professionals.

Here is my full bio, if you are interested what led me to this life I live

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