Founded in 1992, the Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization dedicated to popularizing the unique and deep culture that surrounds of Japanese animation.
The SPJA is passionate about Japanese Animation, manga, and their related interests, and works hard to make our projects reflect that passion. Our goal is to make our projects a place that brings together fans, industry, and all other stakeholders to share, celebrate, promote, and educate Japanese animation, manga, and their related interests.
The Society for the Promotion of Japanese Animation is a 501(c)(6) registered non-profit mutual benefit trade organization.
The SPJA is the parent organization for Anime Expo (AX), which started in 1992 in San Jose, California. A direct descendant of AnimeCon in 1991, SPJA and AX were formed by members of Cal-Animage Alpha, the anime club of the University of California at Berkeley. AX moved to the Los Angeles area in 1994. Since then, the SPJA has held AX in Anaheim, Long Beach, and most recently downtown Los Angeles. SPJA has also hosted Anime Expo New York, which took place in 2002, and partnered to host Anime Expo Tokyo in 2004.
In June 2012, the SPJA adopted Anime Conji, the anime convention of San Diego. 2013 marked the first Anime Conji to be hosted by the SPJA.
In July 2012, the SPJA launched Project Anime North America, as a yearly multi-day conference designed to connect promoters of Japanese Culture events & Pop Culture conventions (and fan conventions that feature anime) with distribution companies, vendors, and each other for the purpose of “adding fuel to the fandom.”.
In March 2013, the SPJA launched Project Anime Japan, as a yearly single-day conference designed to connect promoters of Japanese Culture Events and Japanese content creators. This event is held in conjunction with Tokyo International Anime Fair & Studio Hard Deluxe.