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Social Media Advertising Consortium

SMAC – the Social Media Advertising Consortium fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement. SMAC members are groundbreakers. Entrepreneurs. Thought leaders. Together, we form a community that feeds off each other’s creativity, creating an environment for learning and discovery.

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