“Dr Lisa” Lang, is the President of the Science of Business, a consulting firm specializing in helping companies to achieve bottom line results. She has served as the Global Marketing Director for Dr Eli Goldratt, father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering from the University of Missouri – Rolla and is one of the few TOCICO certified experts in Theory of Constraints worldwide. In addition, Dr Lisa specializes in job shops (highly custom types of businesses) and applying TOC to sales and marketing, having developed the Mafia Offer Boot Camp. Before becoming a consultant, Lisa was in operations, strategic planning, purchasing, R&D, distribution, quality, IT, and finance while working for Clorox, Anheuser-Busch and Coors Brewing. In addition to consulting, Dr Lisa is a highly sought after international speaker on maximizing profitability.