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Sangre Viva Arts Alliance

We are a grassroots multicultural producer of poetry and performing arts events in New York City, formed using the philosophies of the most progressive intellectual and artistic movements of the last century in New York City (i.e. The Harlem Renaissance, the Beat Poets & most notably the Nuyorican Movement).  We were founded in Brooklyn in March, 2007 & made our presence known immediately in New York by featuring both veterans, as well as up-and-coming performers of spoken word, prominent visual artists, comedians, and select musical guests covering the genres of salsa, bomba y plena, progressive hip hop, and more.  Capicu Cultural Showcase is a partnership between cutting edge Event Organizer Juan "PaPo Swiggity" Santiago & Award-Winning Community Activist & Social Media Cultural Curator, George “Urban Jibaro” Torres.

Our popular monthly “People's Open Mic” series has also become a rite of passage for anyone looking to step into the realm of of cultural expression in New York City as our stage and audience welcomes newcomers during every show. Each showcase attracts internationally renown artists as well as up and coming talent. It is also supported by many of NYC's local artistic community. Although inspired by themes and artists who emerged in the Nuyorican Poetry movement, all styles of performances from diverse cultures are showcased.  We have featured acclaimed authors and poets such as Piri Thomas (Poet & Author of “Down these Mean Streets”), Ernesto Quinones (Author of “Bodega Dreams”), Felipe Luciano (original member of The Last Poets, 1st Chairman of the Young Lords Party), Lemon Anderson (Tony- Award winning Playwright, Poet & Actor), Willie Perdomo (award winning Poet & children's book author), Mayda Del Valle (National Poetry Slam Champion recently performed at the White House Poetry Jam), Hebrew Mamita (nationally recognized Poet, Playwright & Actress) Flaco Navaja (nationally recognized Poet, Actor & Singer), and Bonafide Rojas (Poet, Author & Musician), among others

The aim of the showcase is to provide a culturally diverse exhibit of artistic expression combining elements of spoken word, visual art, dance, music and community.  We also utilize the principles of Edutainment to culturally enrich and empower our communities through our involvement with programs such as the American Diabetes Association's Feria De Salud health initiative, the Festival De Salud Queens health initiative- which provides free or low cost solutions to undocumented and/or low income populations, the CASA Ana Orphanage Project in the Dominican Republic, and local initiatives like our “Pa'l Pueblo” Christmas Drives for a Brooklyn Headstart Program, and X-Mental University's "Paint Straight" restorative justice youth program.

Our audience predominantly consists of 18-34 year old bi-lingual / bi-cultural, social media saavy tastemakers who dominate the “New Generation Latino,” demographic. This group consists of predominantly U.S.-born second-, third-, and fourth-generation young adults who consume mostly English-language media and represent over $300 billion in purchasing power. 

Our showcases are promoted via opt-in email lists, internet radio and social media sites like Facebook and Twitter. We have partnerships with Urban Latino Radio, Sofrito Media Group and Urbano TV to help leverage access to our core audience utilizing print, online and video content.

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