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The last twelve years spent in South Florida has offered Rod Pratt the opportunity to push brands to the next level. Starting off his South Beach tenure in 1999 as the Market Manager for Allied Domecq. He engineered and managed the on-premise program for two years where he provided brands like Kahlua, Stoli, Makers Mark, and Sauza to get into the hands of consumer and help solidify brand loyalty. Conceptualizing partnerships programs like E! Kahlua Wild On w/ Brooke Burke and Kahlua Collective Beats w/ Pete Tong at key accounts, offered consumer and vendors brand appreciation memories.

In addition, his collaborations with major brands such as Anheuser Busch, Bacardi, Stoli, Playboy,, Miller Lite, Scion, Evinrude, MTV, Tillate Magazine, and VH-1, to name a few, created partnership programs that met with great success. Cross-branded promotions and programming for events like Bud Bowl, Cinco De Mayo, New Years Eve, Spring Break, and Winter Music conference yielded sales and consumer interest results that were way beyond expectation. Rod was instrumental in building the Clevelander brand and event offerings for 11 years. Bringing this landmark institution to international notoriety through it's programming of live music, themed events, pool parties, and corporate partnerships.

Rod Pratt, currently, has embarked on a journey to develop one of Miami's most unique ART-AD agencies.

Specialties: Creative Show Concepts, Programming, Contract Negotiation, Marketing Campaigns, Project Management.

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