A word from Toni van Eeden, Partner & Director of Creative Strategy:
"I am a long time believer in taking the rules apart and building new ones! Just ask my mother—she taught me. Building a business is difficult not just because of all the often-tedious administrative tasks, but because there are so many pressures and expectations we bring with us from traditional work environments. Entrepreneurship is different. It’s a chance to build something from the inside out. We forget to look at our personal lives as inspiration for our professional selves and often see it as something that needs to be censored or scheduled around to thrive in our careers. But what if your personal life can become the cornerstone of your brand, the key indicator of your method and style of business, the greatest value you can add to your industry? Wouldn’t that be kind of amazing?"