The Wall Street Project was founded in 1996 by Reverend Jesse L. Jackson, Sr., and the Citizenship Education Fund, and officially launched by Rev. Jesse Jackson and prominent minority business owners on January 15, 1997, Dr. King’s birthday. The Project is represented by satellite or bureau offices (New York, Atlanta, Detroit, Chicago, Los Angeles, East Palo Alto, Houston and Washington, D.C.), each representing the competency center for one or more of the industry spokes the organization focuses on: financial services, public policy, telecommunications, automotive, energy, advertising, international affairs, food services, insurance, entertainment, manufacturing, and information technology.
The Wall Street Project challenges corporate America to end the multi-billion dollar trade deficit with minority vendors and consumers and works to assure equal opportunity for diverse employees, entrepreneurs, and consumers. The Project uses Operation Breadbasket’s model of research, education and negotiation and reconciliation to achieve its mission to promote inclusion, opportunity and economic growth by encouraging public and private industries to:
• Improve hiring, promotion and retention practices
• Name more minorities to corporate boards
• Allocate more capital to minority companies
• Promote intra-trade relationships among diverse businesses
• Increasefunding for educational scholarships, and voter registration education
• Increase financial literacy in minority and/or underserved communities through the work of the One Thousand Churches Connected program