Project by Project (PbP) is a 501(c)3 non-profit organization founded in New York City in 1998 by a group of young Asian American professionals. The founders surveyed the non-profit landscape and noticed a recurring need in the Asian American community—organizations were spending so much time on fulfilling its missions and executing programs that they were unable to pay enough attention to the business of being a non-profit. The founders of PbP realized that what the community needed was social entreprenuers, and that is what they sought out to build.
Comprised of a team of professionals with backgrounds in finance, consulting, technology, media, entertainment and law, PbP's founding team felt it could play a strong role in assisting community groups in securing capital, reaching out to new groups of volunteers and bringing greater awareness to issues affecting the Asian American community. Based on those principals, PbP created its campaigns around a 3-pronged mission that is still in practice today: Volunteerism, Awareness, and Fundraising.
Building upon those principles and looking to impact as many causes as possible as it expands, PbP created a method of taking on a different local beneficiary community partner every year, touching on a different issue each year. This method of focusing on one issue at a time for a period of a year allows PbP to work in-depth with the partner and thoroughly educate its volunteers on the cause.
Our signature event is "Plate by Plate," our annual tasting benefit, formerly the "Food & Wine Tasting." We are the only Asian American non-profit organization in the country that produces a large-scale food tasting event with star chefs, top rated restaurants and celebrities who participate by serving dishes to our attendees.
Expanding from its New York roots, PbP welcomed its Southern California chapter in 2001, and the San Francisco/Bay Area chapter in 2009. PbP thrives with the support of a diverse pool of more than 1500 volunteers nationwide. As PbP continues to grow through the support of the community, we are proud to have a part in cultivating a new generation of social entrepreneurs.