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POSSIBLE + The 3% Movement

POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference - and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world's most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company. POSSIBLE is a WPP Digital agency. 

Until The 3% Movement came along, only 3% of all U.S. creative directors were women. In a world where women influence upwards of 80% of consumer spending and 60% of social media sharing, this is business suicide. Through a mix of content, community and professional development, we've helped raise the number of female CDs to 11% while giving agencies a clear road map of ways to champion female creative talent and leadership. Our movement includes a two-day annual fall conference, one-day MiniCons in cities around the world, a Certification Program, agency consulting programs, a vibrant online community, a live Super Bowl Tweetup, a student scholarship fund, a business blog and more. 

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