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Laurel Papworth

laurelLaurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has been teaching Social Media and Online Community Management at the University of Sydney since 2005. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and Marketing Magazine named her “Head of Industry, Social Media” for Australia. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.  Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been lecturing on online community management at the University of Sydney, AFTRS, UWS etc and she has been managing virtual communities since 1989. Laurel’s blog has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia as well as 100 Most Powerful Women on Twitter.


Gary Hayes

gary_seriousGary is an award winning multi-platform producer, author, speaker, educator and Director. He was recently Exec Producer and Mng of Product Development at ABC TV Multi Platform responsible for delivering new editorial formats against ABC TV shows including dual screen, social TV and mobile. He founded the global training group in 2010 (previously founding innovation lab LAMP in 2005) growing innovative multi-platform, transmedia productions and is CEO of Multi Platform company creating branded & story based multi platform, augmented reality and virtual worlds for major brands. 

Gary was Senior Development Producer and Manager at the BBC in UK for 8 years – delivering interactive Social TV, broadband internet and emerging platforms to millions of UK users. After 2 years in the US as interactive producer Gary then became the founding director in Australia of the Innovation Training Unit ‘LAMP’ via AFTRS between 2005-10. A Distinguished Talent permanent resident & citizen in Australia he also runs a top ten AdAge Power150 Media & Marketing blog in Australia. Gary designed & lectured on full time multi platform content courses at MetroScreen and AFTRS , has been an International Interactive Emmy juror, adjudicates on several multi-platform funding initiatives and authored several publications on multi platform production and strategy.

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