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Penguin Magic

If you could ask ONE question to one of the world's most creative magicians, what would it be?


Magicians flock to see "workers" give talks. Why? Because these guys see and learn things that you won't find in any book or DVD. Yes, you'll be learning some incredibly powerful A-material, but the INVALUABLE stuff will be the insight you learn along the way.


These lectures are for everyone, from the beginner to the professional and for magicians and mentalists alike.




Want to meet these pros face-to-face? Every week there is a live lecture at the P3 Magic Theater. We would love for YOU to attend. Being a part of the live audience is an incredibly fun and unique experience. Doors open at 6:30pm!


Premium Ticket/Standby Ticket FAQ


What is a Premium ticket?


A Premium ticket is a guaranteed seat at a Penguin LIVE lecture AND a discounted copy of the lecture that you attend. The cost is $20 (vs. 24.95/29.95). You will receive a unique code at the time of the lecture, in person, that can be used to download the lecture to your My Penguin Magic account online when the lecture becomes available.


What is a Standby Ticket?


A Standby ticket is a free ticket that gets you into the P3 studio audience for a Penguin LIVE lecture after all Premium tickets are honored. It is not a guaranteed seat. There are 40 seats total available in the theater. If 20 Premium tickets are purchased via, there will be 20 Standby tickets honored on a first come, first served basis. If 40 Premium Tickets are purchased via, your Standby ticket will not get you into the lecture because there are no Standby seats available at that point. Assuming there are seats left at 6:50, we will then allow Standby ticket holders into the theater in the order of the sign in sheet.


I thought it was FREE to be a part of the Penguin LIVE studio audience. Why did it change?


3 reasons:


1. For many years, our audience members have been asking for a way to purchase the lectures at a discounted rate. We've been wanting to honor that and now we have a way!


2. Quite often, our lecturers are very famous, very popular artists that many people want to see in real life. Unfortunately, we only have so many seats to accommodate our audience. So, in order to guarantee your seat, we now provide the Premium Ticket option. Always go to to reserve your seat. Choose between a Free ticket and a $20 Premium ticket. When seats are available after our Premium ticket holders are seated, at 6:50pm, our Free Standby ticket holders will be seated on a first come, first served basis until the theater is to capacity. (There will be a sign-in sheet in the front room.)


3. Additionally, this is extremely beneficial for those studio audience members that are traveling from outside of Columbus and want to be confident that they will have a seat for the lecture.


How do I receive the lecture?


You MUST attend the lecture in order to get the lecture code. No exceptions.


What if I purchase a Premium ticket and cannot make it to the live lecture?


1. We can give you a refund via Eventbrite. No problem.


2. Well, we can't give you the code via email. You'll have to come in person to the next lecture in order to recieve the code. Or, see #1.


What if I don't want to purchase the lecture or guarantee myself a seat?


If you have no interest in purchasing the lecture as a download AND you are willing to take a chance that a Free seat will be available, absolutely go to and purchase the FREE standby ticket. In that case, this is no different than it has been here at P3 for the studio audience for a long time. We can't wait to see you!

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