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PDD is a design and innovation consultancy that has developed successful, award-winning and world-first products and experiences for over 35 years.

Based in London, Hong Kong and Shanghai, our talented and experienced managers, researchers, designers and engineers help companies in the Consumer, Medical / Pharma, Industrial-Commercial and Services sectors around the world achieve their business goals through developing innovative new solutions.

We apply a holistic approach to innovation for risk-managed project success. From insight to delivery our human-centred approach to design ensures appeal and rewarding experiences.

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