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Pardot, a Company

Pardot is an on-demand web marketing automation suite that can show your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Prospect Insight to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals. 

  • Track all prospect interaction -- forms, page views, and more 
  • Score prospects based on parameters and prioritize sales reps' time 
  • Send automated emails (lead nurturing) to prospects according to rules 
  • Automatically notify sales reps of online prospect activity 
  • Use website caller id to understand interest level, pre-conversion

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