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Nicole Bates, Director, Conversion Management

Nicole Bates is Australia’s leading expert in sales and management for the meetings and events industry. Driven by a passion to help make meeting and events businesses the best they can be, Nicole founded Conversion Management in 2016. Through Conversion, Nicole works with her clients to grab hold of their potential, to convert prospects into clients, and to help venues and suppliers transform into profitable powerhouses.  

With an uncomparable depth of experience and understanding of the events sales space, Nicole is able to intuitively and effortlessly understand the strengths and weaknesses of any event business’ systems and processes.  Nicole capitalises on this ability when she immerses herself into her client's organisations, where she sets to work by ‘living’ their processes so she can identify opportunities to make real improvements to their procedures, their businesses and their bottom lines.

Nicole’s indepth experience in analysing sales data partnered with her ongoing commitment to the art and science of ‘the sales process’ ensures her strategies are always well targeted,  aggressive and achievable. Most importantly, she’s proven to help events businesses reap real results.

Having dedicated almost 20 years to strategically building business for Australia's foremost hotels, catering companies and event organisations, Nicole’s track record is more than impressive. She holds a Bachelor of Business in hospitality management and is a highly acclaimed and qualified sales trainer. Nicole runs regular sales training sessions across the country, attracting hundreds of event sales executives who are eager to learn about her approach to sales systems, sales training/coaching, sales management and direct sales.

Nicole's dedication to the industry lead to her appointment as Vice President (Events) for the International Special Events Society. She is a highly sought after speaker and management consultant within the Australian events industry.

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