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Native Hawaiian Hospitality Association


NaHHA was founded in 1997 by George S. Kanahele Ph.D, Senator Kenneth Brown and other Native Hawaiian professionals to address concerns about how Native Hawaiians and Hawaiian culture were perceived and represented in tourism. They determined that, in order to have greater success in improving tourism and honoring Hawaiian culture and its people, they would need support. In 1997, they called a small group of Native Hawaiians together to form NaHHA, a 501 (c)(3) private nonprofit.

Working to better connect the Hawaiian community and the Tourism Industry, NaHHA promotes Hawaiian culture in tourism through consultation, education, development and implementation of effective communication skills, workforce development training, conducting research, and providing project support and coordination.  Through these practices NaHHA has formed alliances with various Hawaiian organizations, nonprofits, artists, cultural practitioners, tourism associations, hotels, and private businesses. These connections and alliances have gained NaHHA recognition as lead agency for the Hawaiian Culture Initiative of the Hawai‘i State Tourism Strategic Plan. NaHHA advocates for the development and advancement of Native Hawaiians in tourism as our best investment in future leaders and for the perpetuation of authentic Hawaiian culture in the industry.

For more information about NaHHA and ways that you can give to our organization,

please call (808) 628-6374 or email

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