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More than a Motto Team (

Lorraine Donegan is a professor in the Graphic Communication department at Cal Poly San Luis Obispo. She is one of four members of the More than a Motto team; Brian Greenwood (EIM) and Dawn Janke (Director of Cal Poly’s Writing & Rhetoric Center) and Keri Schwab (EIM).

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About the More than a Motto Project

Learn by Doing permeates all aspects of academic and campus life, and the More than a Motto project team has set out to document the meaning of the university’s Learn by Doing approach to education through this expansive project that includes publication of a signature book entitled More than a Motto: The Meaning Behind Cal Poly’s Learn by Doing Signature, development of an e-book, an annual conference and an academic journal.

The book content will center on case studies highlighting Learn by Doing at Cal Poly. Case studies will be chosen by the authors in consultation with the Advisory Board as well as through accepted proposals for the inaugural Learn by Doing conference on May 15, 2015


About the More than a Motto Team

The idea for a book on Learn by Doing originated with lead authors Brian Greenwood, an associate professor in Experience Industry Management (EIM) and Dawn Janke, director of Cal Poly’s Writing & Rhetoric Center. While serving together in a leadership capacity with the Center for Teaching, Learning, & Technology (CTLT) from 2011-13, Greenwood and Janke came in contact with many new faculty interested in enhancing their teaching and increasing Learn by Doing opportunities in their courses. They realized the need for a book not only to help promote Learn by Doing for new faculty but also to highlight Learn by Doing for current and prospective students and parents, alumni, donors and industry partners. The project was born.


Keri Schwab, assistant professor in EIM, and Lorraine Donegan, professor in Graphic Communication, join Greenwood and Janke on the project team. Schwab brings a new faculty perspective and extensive writing and publishing experience to the project. Donegan’s expertise in linking technology with book design matches perfectly with the project, and as creative director, she will work with student assistants to help develop the design for the signature and e-book.


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