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Marissa McTasney

Marissa McTasney is the founder and President of Moxie Trades Ltd. 

Moxie Trades is now a multi-million dollar threat in the safety footwear industry and the most recognized brand of women’s safety footwear in Canada. Moxie Trades safety footwear can be found in over five hundred retail outlets across North America.

Her entrepreneurial instincts kicked into high gear and she made it her personal mission to fill this gap in the market and to inspire women to have moxie along the way. In 2008, Marissa pitched her business on the CBC’s, Dragons’ Den and partnered with oil and gas tycoon, investment banker and philanthropist; W. Brett Wilson. Marissa has appeared on several national and regional outlets including; Cityline, Steven and Chris, CBC’s Made in Canada, CBC’s Sunday Night News, CTV Edmonton and CTV Calgary, SHAW Calgary, Breakfast Television Toronto, BT Edmonton and BT Calgary. Marissa has also been featured in numerous publications including Style at Home, Canadian Living, Builder’s Architect, Mompreneur, Toronto Sun, Toronto Star, Globe & Mail and the National Post.


Over the years, Marissa has also been written about in several books including Feminine Capital by Barbara Orser and Catherine Elliott; and W. Brett Wilson’s book, Still Making Mistakes; as well in Post Secondary Accounting Text Books by McGraw Hill Ryerson. 


As an active philanthropist, Marissa has partnered with various local Habitat for Humanity chapters, became one of the Women’s Build ambassadors in the Durham Region and has donated several thousand dollars in fundraising and product donations. Additionally, she has sent a truckload of boxes full of clothing, work boots, blankets and kids shoes to Haiti. Her family continues to sponsor children with World Vision. Marissa is also an active committee member in her community and often participates in round table discussions concerning women entrepreneurs, the empowerment of women and economic prosperity.


In Fall 2014, Marissa was asked to be part of an Expert Panel for the Ministry of Status of Women for the Government of Canada. In this capacity, Marissa toured across the country meeting hundreds of women and published a report on the Economic Prosperity and Entrepreneurship of Women.


Marissa continues to celebrate the many accomplishments of women through her regular contests on These include Durham’s Woman of the Year, Moxiest First Responder and Moxiest Work Woman.


In Fall 2015, Marissa launched the Got Moxie Challenge along with a Guinness World Record Challenge.  These efforts continue.


Marissa toured across Canada with StartUp Canada’s #EveryEntrepreneur tour in the Fall of 2015. She was a keynote speaker, ran Policy Hackathons, Policy Hearings, and even acted as Minister of Status of Women during StartUp Day on the Hill.

On March 8, 2016, Marissa was named the Fellow for Women Entrepreneurs with StartUp Canada so she is able to continue her efforts with gender equality issues and entrepreneurship.


In the Fall of 2016, Marissa founded and was elected as Leader of StartUp Durham Region Community. Her vision is to collaborate with the twenty-six entrepreneur organizations within the region and to elevate the profiles of entrepreneurs in her community. She aims to create a world-class environment for entrepreneurs to connect and thrive nationally and globally.


Marissa is also gearing up for her tenth anniversary with Moxie Trades and her famous pink work boot and is challenging everyone to conquer their fears on March 27, 2017 with the National Day of Moxie.


Marissa is also leading the Canadian Delegation which will participate in the Women March in Washington, DC on January 21, 2017.


Her journey has been full of all the tribulations and triumphs of entrepreneurship. Throughout the adventure, Marissa has remained steadfast in her convictions and values. She lives happily in a cozy colourful home in Brooklin, Ontario with her husband, two kids and three dogs. 



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