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MaGICX, Iskandar Malaysia's Media and Game Innovation Centre of Excellence is a setup, tailor-made to offer industry players/SMEs/clients technical expertise/consultation, research/product development, business development, publishing, marketing and/or training in producing commercially viable Games and Gamification related products/services. Aspires to create an environment that contributes toward talent development, industry promotion, knowledge-sharing and international collaboration; MaGICX's credits include projects related to augmented reality, mixed and virtual environment, image processing, computer vision, multimedia software engineering, medical computing, computer interaction, human interface, usability, animation and creative technology, speech and signal processing, visualization, multimedia and software innovation, and emerging technology.

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