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To deliver an eco-friendly-edited mixture of fashion & lifestyle reader content that is as equally “in style” as it is earth-conscious.


We don’t mind if you consider us “that fickle eco-chic mag”; we believe that to be true. 

For ladies as hellbent on managing a smashing career as they are about baking pretty cupcakes, luri & wilma is here for you. you’re a thrifting, diy-ing, game-changing business queen, are ya? we bet you’ll dig on the things that luri is cooking. and wilma girls? green girly-girls! you’ll like our take on the fashion, the beautifiyn’, the entertaining and more.

And lastly consider this, if you’re a free-spirited gal who thinks social awareness > celebrity gossip, rock a mean pair of vintage rose-colored glasses, love you some boho but of the darling office wear, you just won’t let go – we know one thing, you should roll with us.

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