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Originally from Richmond, Virginia, Vance “Choo” Branch originates from a music family. His grandmother was the first R&B jazz artist from Atlantic Records with the company’s first hit record in 1951 called “Anytime, Anyplace, Anywhere”.

His father was the drummer and his mother was the backup singer for Sony Record’s R&B group called, ‘Ujima’. His sister, now deceased, was a singer in a group called Chalant, managed by Troy Carter, who now manages Lady Gaga.

Choo began his music career at the age of 5 playing the piano and drums, then in school as a DJ. He then moved to producing small local groups, eventually meeting and producing for Tupac Shakur (‘Hold On Be Strong” from “R U Still Down” ). He then produced for Wu Tang Clan and Ghostface Killah (“Malcolm” from “Supreme Clientele”). 

Choo then moved to Atlanta, Georgia, and started a producers beat battle called, ‘ The Battle Zone’, aired on the BET College Hill Atlanta reality show. In addition, he started a company specializing in CD Mastering (Choo’z Cd Mastering House); an Internet radio show called WCOI Blazin 105 SM; Beat Liinx Internet magazine; which then lead to the Producers Beat Auction, as his vision was and is to bring aspiring artists together with producers.

His awards and accolades include: RIAA Certification Awards from Razor Sharp/Sony Records (Gold record/Ghostface Killah), Amaru/Interscope/Universal Records (4x Platinum/Tupac Shakur) and Defjam Records (Ghoseface Killah greatest hits), as well as industry acclaim as “Choo the Specializt”.

With over 20 years in the music business, Choo is not slowing down, with plans to expand the Producers Beat Auction event internationally. Currently Choo is a board member of SAE Institute Atlanta. His event is growing rapidly and hosted in 5 states on SAE Insitute campuses. He is also in the process of creating an associated reality television show that have got the attention some major television network with us show he produced "Beat Auction ATL". He currently uses his vast knowledge and experience to mentor and consult aspiring artists and producers.

Choo New business ventures is owner of Listen Up Squad Djs (Silent Disco Company) and a new android app in development "Beat Auction". 

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