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Lemonade Heroes

Now casting for the unscripted TV Series!

We believe that entrepreneurs are the new rock stars... and we're developing a new TV series that will follow the business activities of four early-stage companies and their mentors as they:

  1. market their product to real customers
  2. learn from experts and mentors
  3. adapt to new ideas and advice
  4. enjoy the fruits of their labor

This isn't about a pitch for investors... it's about the daily operations and actual lifestyles of real entrepreneurs, trying to make it in the big city.  How do founders find the strength to face one challenge after another, to motivate their teams after endless struggles and terrible defeats, to ultimately claw their way to victory?

Feel the passion.  Follow the story.

Get pumped by checking out the teaser videos at, and if you think you've got a story we should know about — or if you've got a ton of experience and you think you're a mentor who can help our brighti young stars to excel — then please introduce yourself to us at!

Also coming in 2014 as a hardcover book:

"Lemonade Heroes: How Entrepreneurs turn Setbacks into Successes"

Aaron Sylvan, the Author and Photographer, is accepting submissions until September 30, 2013, and the cloth-bound coffee table book of photos, stories, quotes, and observations will be available for delivery before the first day of Spring.

Sneak peeks will be at starting in the Fall of 2013, and the final print edition will be comprised of the most interesting images and stories from the website (plus many unpublished ones)!

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