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Johnny Cupcakes

Johnny started 16 businesses before he was 16 years old. At age 19, he started his multimillion dollar business by selling cupcake-themed t-shirts inspired by his nickname, Johnny Cupcakes, from the trunk of his beat up '89 Toyota Camry. Creating a cult-like following, Earle continued to develop the brand by personally selling t-shirts out of his suitcase while on tour with his hardcore-metal band, which advertised a bakery that doesn't exist. What started out as a hobby and a joke, grew into a global clothing & accessories brand based on word-of-mouth & curiosity.

 

Today, Johnny Cupcakes boasts a robust eCommerce site, successful traveling pop-up shops, & retail stores that offer a unique "t-shirt bakery" experience with t-shirts displayed on baking trays in vintage ovens & industrial refrigerators. Earle has woven the cupcake bakery theme into every aspect of his business & regularly intrigues, delights & bewilders customers & tricks hungry people with his unexpected products, fake bakeries, & brand experiences. Thousands have the brands logo tattooed on them, while hundreds camp out for releases.

 

Most Johnny Cupcakes designs are exclusive & most are printed just once, making the product collectible. Putting its signature JC spin on pop-culture, the brand has also partnered with The Simpsons, Nickelodeon, Warner Bros., Hello Kitty, and Teenage Mutant Ninja Turtles, to create limited-edition apparel.

 

Features include BusinessWeek, NPR, MTV, CNN, Wall St Journal, INC, FORBES, Entrepreneur, NY Times, WIRED, WWD, LA Times & as a case study in numerous text books.

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