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John Rector

Mr. Rector is a digital marketing and strategy thought leader and your partner in creating the future through digital innovation. He builds content marketing strategies by understanding key elements such as target audiences, content map, brand tone, distribution channels, competitive content styles etc. He builds the plan. He maps the customer’s journey, strategy, positioning, messaging, key tactics, budget, and dependencies. He develops an integrated segmentation and messaging strategy across the different programs within Growth Marketing (digital/offline /CRM/SEO /platform/program management). He recommends targeting, segmentation, and personalization based on campaign objectives and goals. He runs content marketing campaigns including copywriting. He does public relations including media relations. He builds digital/social media strategies and campaigns. He performs SEO audits and analysis. He provides SaaS companies with marketing experience and demand generation tactics. He creates marketing content, including blogs, webinars, white papers, infographics, contributed articles and email marketing content. He drives engagements with proven success in revenue generation. He has experience with inbound and outbound marketing. He has implemented modern marketing methodologies and technologies.

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