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International Association of Women

Ruth Garcia-Corrales
PR & Community Affairs Manager
Local Chapter President:
 Education:Masters, University of Costa Rica Engineering 
Ruth's creativity has taken the chain of stores of Curacao to become one of the 50 major retailers in the United States.
Her hobbies are Reading, walking, dogs, working on Stain Glass, crochet, knitting and going to the beach
About Ruth

Ruth Garcia-Corrales is the Regional Manager of NAPW for the West Coast of United States, which includes the following states: Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.

Her specialty is Marketing and Advertising with emphasis in the Hispanic Market. Currently she is developing a crowd funding initiative called:, which consists of a tool for the community around the Curacao's stores for fundraising. She has develop for the retailer a program for the Kids Areas called "Creative Hub", where kids have a make and take for free every week and a tutoring program "Learn to Read, Read to Learn" for second graders of elementary schools around the stores. All these programs are part of the new department she is putting together in PR & Community Affairs for Curacao. In addition she oversees Curacao Children's Foundation a nonprofit 501 (c) 3 organization.

Curacao services the Hispanic community in Southern California and in Arizona with 11 mega stores of over 100,000 Sq ft of retail area. The electronics department is the strongest area, you can find all kinds of TVs,Tablets, computers, car stereos to Big, Medium and small appliances, Furniture, Baby Dpt, cosmetics, jewelry, etc. They advertise in all the major Spanish TV and Radio stations, including print media in both markets. 

In addition they target consumers through segmentation of mailing lists by direct mailers with catalog and promotions. Curacao is a financial institution that carries it's own paper and has over 1.5 million customers. She has been with Curacao since 1998 until now .

Ruth has been promoted through Curacao in different departments, from the Purchasing and Merchandising Dept. managing departments as Furniture, Linen, Babies, Electronic Games. She was promoted to Cross Marketing Manager, then to Credit Marketing Manager, to Advertising & Marketing Manager and now developing a new department of PR and Community Affairs.

Ruth is the former Consul General of the Republic of Costa Rica for all the West Coast of the United States.

Ruth is a Board member for Los Angeles Chapter of Women's National Book Association and member of the steering committee for Southern California CHA (Craft and Hobby Association).
Ruth develops fundraising events for the Children's Hospital of Los Angeles, Phoenix, Tucson and Orange County and this is one of her favorite parts of her job. Other charities she is involved with are: City of Hope, Run for Her, WoodCraft Rangers, and American Heart Association.
Work History
She has been in Curacao for more than 15 years where she has accomplish many promotions and develop several departments within the chain of stores.
Professional Affiliations
Ruth is a member of the Board for Los Angeles Chapter of Women's National Book Association and member of the steering committee for Southern California CHA (Craft and Hobby Association).
Professional Goals
Her professional goals are to create her own consulting firm to share her expertise in marketing, advertising, social media and public relations.
Ruth is in the last stages of finishing her first book called, What it Takes, from $20 to $200 million.
Affiliated Charities
Valley Breast Cancer Foundation. Dress for Success
Community Service
Ruth volunteers organizing the "Los Angeles Writers Conference" for the Women's National Book Association.
Ruth has been for many years the spoke person of the chain of stores.
Contact Info

Office Address:
1605 West Olympic Blvd Suite 600
Los Angeles, CA 90015

E-mail Addresses: (Home) (Work)

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