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Grant McCracken

Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long InterviewFlock and Flow, and Transformations. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at C3 at MIT.  He has consulted widely in the corporate world, including the Coca-Cola Company, Diageo, IBM, IKEA, Sesame Street, Chrysler, Kraft, and Kimberly Clark.  He has served on marketing advisory boards for IBM and the Boston Beer Company.  Basic Books has just published his latest book: Chief Culture Officer

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