Good Housekeeping Institute

About the Good Housekeeping Institute

The Good Housekeeping Institute is an 18,000-square-foot state-of-the-art consumer testing facility in the LEED Platinum–certified Hearst Tower, set in the heart of Manhattan. In addition to conducting blinded consumer testing, our chemists, engineers and other scientists evaluate thousands of products each year in GH’s cutting-edge labs. Our rigorous expert analysis is key to the unrivaled trust consumers have in the Good Housekeeping brand and the Good Housekeeping Seal, the most recognized consumer emblem in the U.S. for over 100 years. The GH Institute introduced the Green Good Housekeeping Seal in 2009 to demystify eco claims and provide thought leadership in sustainability. In 2019, the Good Housekeeping Seal celebrated its 110th anniversary.

 

About Good Housekeeping

Celebrating 134 years, Good Housekeeping is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, their families and themselves. The Good Housekeeping Institute combined with Good Housekeeping’s seasoned editorial talent is an unparalleled resource. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst attracts more readers of monthly magazines than any other publisher. Hearst Magazines’ print and digital assets reach 155 million readers and site visitors each month — two-thirds of all millennials and over 80% of Gen Z and millennial women in the country.* With more than 25 brands in the U.S., the company publishes over 300 editions and 245 websites around the world. 

About the Good Housekeeping Institute

The Good Housekeeping Institute is an 18,000-square-foot state-of-the-art consumer testing facility in the LEED Platinum–certified Hearst Tower, set in the heart of Manhattan. In addition to conducting blinded consumer testing, our chemists, engineers and other scientists evaluate thousands of products each year in GH’s cutting-edge labs. Our rigorous expert analysis is key to the unrivaled trust consumers have in the Good Housekeeping brand and the Good Housekeeping Seal, the most recognized consumer emblem in the U.S. for over 100 years. The GH Institute introduced the Green Good Housekeeping Seal in 2009 to demystify eco claims and provide thought leadership in sustainability. In 2019, the Good Housekeeping Seal celebrated its 110th anniversary.

 

About Good Housekeeping

Celebrating 134 years, Good Housekeeping is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, their families and themselves. The Good Housekeeping Institute combined with Good Housekeeping’s seasoned editorial talent is an unparalleled resource. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst attracts more readers of monthly magazines than any other publisher. Hearst Magazines’ print and digital assets reach 155 million readers and site visitors each month — two-thirds of all millennials and over 80% of Gen Z and millennial women in the country.* With more than 25 brands in the U.S., the company publishes over 300 editions and 245 websites around the world. 

Events

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