Since 2003, Giftmart has joined with business and faith-based organizations to collect more than 100,000 new toys. In an effort to preserve dignity, parents are allowed to choose gifts for their children at a discounted price $2 per toy. As the Giftmart’s operating budget is separately funded, over the past decade, low-income families have reinvested more than $160,000 into their local schools resulting in the purchase of much needed library books, computers, musical instruments and other supplies.
Giftmart seeks to reimagine the holiday charity model. Every December, the generosity of communities is harnessed to do more than just place toys under the tree in low-income neighborhoods. Our focus is fourfold:
1. Provide parents of low-income elementary schools a dignified way to acquire gifts for their children at Christmastime.
2. Provide educational funding for low-income schools.
3. Provide an introduction to individuals in outlying communities that highlight volunteer opportunities in the neighborhood.
4. Encourage parental involvement at the local elementary school.
Volunteers can choose from a number of different service opportunites including: wrapping gifts, entertaining children, serving food, managing traffic through the building and helping parents shop.