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The media and marketing landscape is going through another period of disruption. The Global Audience Based Buying Conference & Consultancy (GABBCON) is not merely satisfied with status quo. All media and marketing will soon be bought, planned and optimized on audience and we are uniquely positioned to help our partners through this change.

In the ever evolving media and marketing world, adapting is not good enough. At GABBCON, we sit squarely at the intersection of Madison Avenue, Hollywood and Silicon Valley/Beach. Through a combined nearly 50 years of business experience we are uniquely positioned to help our partners to see and seize opportunities before they are presented. Audience Based Buying is disrupting the media and marketing landscape as we know it. At GABBCON, we along with our partners are leading that disruption by creating technical standards for audience based buying at scale and helping our clients, prospects and partners capitalize on this disruption through consulting, education, match making and conference services. We provide unique and valuable insight as well as practical experience to help them survive and thrive through the disruption.

GABBCON is advancing the market by delivering market first standards, education, consulting & events on audience based buying and programmatic advertising. We have a newly launched award – the first and only award dedicated to Audience Based Buying Innovation – the ABBI.

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