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Dr Emma Jefferies and Dr Joyce Yee

EMMA JEFFERIES, PhD is an independent design consultant. Working under the name of The Design Doctors, she pulls together networks of great minds from industry and academia to support creative and innovation companies to review their approach and processes. More information on her activities can be found at

JOYCE YEE, PhD is a senior lecturer at UK’s Northumbria University’s Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. Design Transitions enables Joyce to continue her interest in codifying the value and role of design beyond its current professional boundaries. More information on her research and design interests can be found at

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