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Discover Vista Village

Discover Vista Village, formerly The Vista Village Business Association (VVBA) was orginally established in 1986 as the Vista Town Center Association, a 501(c)(3) non-profit organization to administer the revitalization of Vista's downtown under the four-point program of the National Main Street Association. The purpose of Discover Vista Village is to enhance and enliven Vista's unique Downtown. The mission of Discover Vista Village is to make downtown an attractive place to do business and for patrons to visit, shop, and recreate through events and advocacy. Discover Vista Village is run by a volunteer board.

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