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Danielle Rae

Like you, Lash Expert and Entrepreneur Danielle Rae has witnessed the unfolding popularity of eyelash extensions in many different markets over the years. Is it a trend? Will we continue to see growth? Can anyone be successful in this business? Do brands define your abilities? Or is there something else to it?


With over 10 years of researching techniques and tools, executive coaching and speaking, and most importantly, real-life, in the trenches lash business experience, her view is radically unique. Danielle appreciates and shares with the community, that lash technicians are artists, each offering an individual approach to performance and results. “As a community we can inspire and elevate one another, we can all be leaders.”


Danielle is known for recognizing and highlighting the inner strengths of people, facilitating growth and reaching for their highest potential. A mentor to lash artists since 2012, she has developed a unique certification curriculum that has lead many lash artists to success around the world.

She continues to work with the best and the brightest, most recently creating opportunities for lash artists to step into leadership roles, promoting positive community and collective growth in our industry.


Prior to her leadership efforts, Danielle, an entrepreneur by passion, created, managed and expanded multiple specialty lash studios, a training academy, a professional line of products and a marking salon expansion kit. Her focus is facilitating the growth of lash businesses, at any stage and creating scholarship opportunities to share the joy of success and living the life of your dreams.

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