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Courage + Purpose

Susan Vernicek (vern-na-check) left her corporate graphic design job after being forced to stare at the “imperfections” of her face for a year. The business needed to get proportions “perfect”, and Susan was the guinea pig. Day in and day out, Susan would leave the office feeling awful. After all, just like most women, she loved magazines, never felt “good enough”, and constantly battled with her self image. Manipulating her face at the age of twenty five was the last straw- Susan was emotionally beaten up, and, knowing she was not alone, felt the need to use her graphic design skills to create something positive.

Hence, Identity was born – the online magazine that helps women get all A's in the game of life - Accept. Appreciate. Achieve.™

Armed with passion and a pension for creativity, she built Identity from the ground up. Susan studied visitor statistics to make sure she was constantly creating and gathering content that her readers wanted. She realized that many of the women came to Identity to share, to have a voice, and be heard. So, Susan responded by creating “The Identity Five”, which allows every woman in the Identity Community to answer 5 simple questions about themselves.

Susan had no idea the response would be so incredible. So, in April 2011, Susan published her first Magbook, and is going on   , a touring workshop with a twist to give women their empowerment a burst and to continue to build awareness of the online community.  Now in its fourth year, Identity celebrates all aspects of a woman’s life, and is the “Go-To Resource” for over 30,000 women.

“I’m helping women get all A’s in the game of life by accepting, appreciating and achieving.” – Susan Vernicek

Facts About Susan’s Identity
• She’s the youngest of 7, ranging from 30-50+, an Aunt, Great Aunt and even younger than some of her nieces and nephews!
• She’s traveled and seen over 8 countries and spent a summer in London finding her passion and embracing life.
• She’s tried almost every fad diet back in her quick fix days, and admits at age 30 it is an every struggle to work hard on overall balance and not give in to the unhealthy quick fixes.
• She’s all natural with natural blonde hair, uneven breasts, a bigger nose, and full of curves that she learns to appreciate more and more each day.
• She had a career where part of her job was staring at herself 40 hours a week manipulating her very own face as well as others.
• She created S&J Identity, Inc. AKA Identity Magazine, having no business background and at the age of 25.

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