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Cobian Marketing Group

What is LIT? = Leadership. Innovation. Transformation.   LIT College Tour is a national initiative designed to empower first-generation and under-represented college students with the 21st century skills of today.

We bridge the gap between college and real world by building collaborative partnerships with business, education, community, government and student leaders who share actionable insights for “Igniting Futures.”

The program is designed to support student success, career exploration, internship and job search, and professional development. Students get a chance to build their leadership skills, meet face-to-face with recruiters, network with potential mentors and gain valuable tips from speakers.

LIT College Tour conferences provide industry-informed curriculum via several learning tracks, keynotes, workshops and panel sessions . The program is presented by professionals, educators and entrepreneurs from diverse industries including STEM, Finance, Communications, Marketing, Medical, Law, Entertainment and other sectors.

Who speaks at LIT? Executive’s of Fortune 500’s companies, Emmy-award winning journalists, tech stars, entrepreneurial innovators and other thought leaders. Which companies participate at LIT? Google, Facebook, Goldman Sachs, Oppenheimer Funds, KPMG, EY, Pepsi, ABC, McDonald’s, Columbia Sportswear and Bank of America, among others.

The tour is hosted in several top 10 DMA’s including NYC, LA, Miami, Houston, Chicago and Silicon Valley, and has served over 5,000 student leaders and presented nearly 600 speakers since it’s inception.

Founded in 2014 by Mario Cobian, CEO, Cobian Marketing Group, LIT College Tour is a 501(c3) non-profit Federal Tax ID: 46-5081482.

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