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The Academy of Applied Selling was founded by Christopher Bass, MBA. Christopher has over 20+ years of experience in every possible facet of sales. He has occupied various roles ranging from appointment setter, to business development rep, to closer, account executive, account manager, channel manager, sales training, sales manager and sales director. If there is a sale’s role, you can best believe that Christopher has been there and done that. Christopher has the right combination of academics, self-study and field tested experience that those desiring greater sales production from themselves and/or their teams. He has experience both the successes and failures in pursuit of top sales goals. While the successes are vitally important as they prove and validate what is working,  the failures are equally important in that it teaches us what not to do and why.  Such a background of the best combination of theory and application has not only benefited him as an individual sales rep with a quota, it has also benefited the hundreds of sales reps, of all positions, titles and years of experience that he has had the great fortune to manage and train

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