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Carlos Hernandez, Social Media Educator & Strategist at Social Media for the Uncomfortable

I get a huge lift from helping people overcome their fear of technology. I teach by relying on traditional “show and tell” methods, while using the technology at the same time!

My boyhood curiosity of figuring things out is what motivated me to study civil engineering. After earning my engineering degree at
 Stanford University, I entered the business world. A Westinghouse Electric Corporation technical sales and marketing recruiter, recruited me due to my interpersonal and communication skills, which, in turn, fueled a 28 year technical selling career for Westinghouse and Eaton. My professional career honed the sales skills of determining customers' needs and communicating product value propositions to sell based on solving customer business problems rather than selling based on price alone.

“Social Media for the Uncomfortable” came to be in 2008 as a means to help individuals and small businesses learn the ways and means of social media marketing. Additionally, I have served as Nordstrom San Francisco Centre's “Social Business Concierge” for two years, where I engaged with their Facebook and Twitter social business communities.

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