The Business Marketing Association is the leading professional resource for B-to-B marketers and communicators. BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. We intend to remain the primary repository of the best in business-to-business marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The benefits of belonging are just as straightforward. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.
As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category can not effectively provide the required resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.
You know what you want. Education, training and professional development in business-to-business marketing. You know what you need. An organization that provides access to the kind of data, people and programs to end your search on a positive and cost-effective note. You need the Business Marketing Association.