Fresh off the semi-finals of “America’s Got Talent,” Shahil Patel was plotting his next move to bring Bollywood to the masses. Meanwhile, Minal Mehta, marketing maven and Harvard MBA, was looking to build a badass brand that brought people together. Together, they teamed up to combine their passions for fitness and Bollywood dance… and BollyX was born!
In June 2013, Shahil and Minal launched their first BollyX classes in Boston, MA. Partnering with boutique gyms, national gym chains, and dance studios, they quickly found that not only was there a tremendous appetite for Bollywood fitness classes among consumers, but that fitness instructors were also looking for a fresh new class to bring to their students.
Fast forward a few months – There are now 1,500+ BollyX trainees and instructors and counting, located between major cities such as Boston, NYC, Chicago, Dallas, Seattle, San Francisco, and Los Angeles. BollyX instructors include experienced dancers and fitness trainers who teach Les Mills, Zumba, CrossFit, Pilates, and TRX. BollyX is also headlining at IDEA World, the fitness industry’s largest convention, and has won the Harvard Business School award of “Most Innovative” new venture of 2015.
As the BollyX instructor community rapidly expands, it’s just a matter of time before BollyX comes to a gym near you.