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Big Squid’s evolution was spurred by a common business challenge that our BI consulting team repeatedly encountered during BI solution deployments: the executive and business user’s need to effectively forecast the business outcomes for which they are responsible. With so much data so readily accessible, we’ve taken it upon ourselves to build a software solution that gives the business user the power of sophisticated predictive analytics. With forecasted business insights in hand, executives and leaders can now prescribe action to drive more favorable outcomes.

Big Squid’s leadership brings an array of experience from some of the most recognizable success stories in business including Omniture, Kenshoo, Backcountry.com, InContact, O.C. Tanner, Adobe, American Express and Dell EMC.

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