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Ben Kaplan

Ben Kaplan is a rare "quadruple threat" business and marketing expert:  Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson and adviser for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency ( with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).  Kaplan is a Harvard-trained economist who previously served as a case writer at Harvard Business School and the National Bureau of Economic Research.