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Audrey McClelland and Vera Sweeney from Getting Gorgeous

Getting Gorgeous was founded in 2010 by partners Audrey McClelland and Vera Sweeney. The goal was to create an online and events based platform for connecting top tier bloggers with fashion, beauty and lifestyle brands.

Audrey and Vera’s combined social media reach allows for diverse promotional opportunities for companies looking to target prominent online influencers and their audiences. Besides promoting content on their popular blogs and during weekly Twitter parties, Getting Gorgeous also hosts sponsored monthly events ranging from intimate luncheons to large scale expos. The company was the first of its kind to offer this experience to bloggers while targeting mom fashion and beauty companies. The events have been covered on thousands of mom blogs, written about in The Wall Street Journal and trended on Twitter.

Collectively, Audrey and Vera’s blogs generate over 5 million pageviews a month.

Brands such as Hanes, Degree, Kmart Design, Tide, Miraclebody Jeans, Remington, Kodak, Lia Sophia, Goody Hair, Skechers, ELF Makeup, and Pier 1 have worked with Getting Gorgeous.


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