At the Referral Institute, we provide the training and tools to help business professionals gain financial success through relationship-based referral marketing. Our "Referrals for Life®" program is not a numbers game - it is not about spending hours making cold calls, collecting business cards, or developing a huge database of prospective customers. We don’t want you to work harder to gain new business - we want you to learn how to work smarter. With the Referrals for Life® program, business referrals do not happen by accident. They result from implementing, and then consistently monitoring, a well-organized referral marketing plan.