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Art Fromm - TSD - a Certified Great Demo! Affiliate

Art Fromm is the founder and principal of Technical Sales Development, focused on helping sales teams improve their sales and marketing results – primarily through improving qualification, discovery, strategy, and value message execution including emphasis on organizations’ live and remotely delivered demonstrations.


The bulk of Art’s experience is with complex, enterprise software and strategic systems sold to varied audiences in a range of vertical markets.  Art has enjoyed roles as end-user, consumer, and implementer of software technology, leading to pre-sales, sales, and sales management roles, and is now focused on sales enablement and consulting.


Art is a Certified Great Demo! Affiliate, working directly with Peter Cohan who authored Great Demo!, a book that provides methods to create and execute compelling demonstrations, which are taught in this workshop.

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