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Andrej Balaz

Andrej currently works as Senior Service and UX Designer at the leading German innovation agency IXDS covering every step of the service design process from research, strategy to the nitty gritty details of interaction and visual design. In the recent years Andrej has mainly worked on projects with corporate clients in the sectors of public transportation, mobility, manufacturing and health, making their transformation efforts to new ways of working and user-centered innovation tangible.


Before IXDS, Andrej worked as Senior UX designer in agile teams designing mobile touchpoints for all major platforms. Looking for a way to understand whether the products they were building would be met with actual demand, he discovered Jobs to be Done as a powerful paradigm to bring the customer's’ perspective into the design and development process.

Andrej also co-hosts the Berlin JTBD meetup and has consulted clients such as Škoda, Applause and others on applying the perspective in marketing, sales and product strategy projects.

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