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We understand the importance of emotions in every aspect of life. It shapes our experiences, our interactions and our decisions. In an increasingly technology-driven world, emotion is either absent or oversimplified. Our mission is to bring emotional intelligence to the digital world. When we digitize emotion it can enrich our technology, for work, play and life. 

With backing from The National Science Foundation, Kleiner Perkins Caufield & Byers, and WPP, we have created a strong commercial track record with Affdex, our solution that measures and analyzes facial expressions of emotion, combining stellar science, cutting-edge IP and scalable SaaS infrastructure.

Spun out of MIT Media Lab, our company is leading the effort to emotion-enable technology. From understanding how consumers engage with digital content, to enabling developers to add emotion sensing and analytics technology to their own apps and digital experiences.

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