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22squared + PSFK


22squared is an advertising agency focused on earning and creating brand advocacy.  Our focus is to give consumers reasons to talk and to build relationships worth talking about. Our name is living evidence of that focus.  484 is the number of friends an average person makes throughout their lifetime. Our name represents both the square root of friendship and the exponential power of advocacy.

When advocates talk, brand grow:


PSFK is a trends and innovation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better - whether that’s better marketing, better lives or a better world.

Each month over 500,000 people from around the world read PSFK’s websites and newsletters for inspiration. PSFK.comactively reports on the latest changes and creative ideas in popular, consumer and business culture.

Leveraging a global network of experts, PSFK provides trends research and innovation consultancy to companies likeAppleBMW and Coca Cola.Clients turn to PSFK for its global reach, ability to provide granular, local intelligence, and our ability to find lateral inspiration that informs marketing, innovation and product development.


The Purple List is PSFK’s network of trusted trends experts and tastemakers. It’s a community of professionals across industries who can help you with projects big and small, full time or on an ad-hoc basis.

PSFK holds conferences that foster discussion about the latest trends, innovation and creative thinking. By bringing together the world’s most innovative change-makers, we are able to shine a light on the creative ideas that come from understanding these trends. The PSFK Conference series is international in scope with events taking place in LondonLos AngelesNew York,San Francisco and Singapore



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