Set up a tracking pixel with Google Analytics

To use Google Analytics with Eventbrite, create a new property and get the measurement ID. Then go to Tracking pixels (under Marketing) and select Add new pixel Enter in your measurement ID and save. Eventbrite automatically adds in the rest of the tracking pixel code to your checkout.

In this article

1. Create a Google Analytics 4 property.
2. Copy your measurement ID.
3. Go to your Event Dashboard.
4. Go to “Tracking pixels” (under “Marketing”).
5. Select “Add new pixel” (under “Google Analytics”).
6. Choose between “This event” or “All events."
7. Paste your measurement ID.
8. Save your changes.
9. Confirm your pixel is working.

1. Create a Google Analytics 4 property.

Eventbrite is unable to assist with setting up your Google Analytics property. If you need help with this step, follow these steps from Google’s Help Center.

2. Copy your measurement ID.

If you have trouble locating it, follow these steps to find your measurement ID.

NOTE: If you’re still using Universal Google Analytics, you can use its tracking ID instead of a measurement ID. However, this pixel will stop processing data on July 1, 2023.

3. Go to your Event Dashboard.

4. Go to “Tracking pixels” (under “Marketing”).

5. Select “Add new pixel” (under “Google Analytics”).

6. Choose between “This event” or “All events."

This event: This pixel will only be on your current event. It won’t be included if the event is copied.
All events: This pixel is on all events on your account, even ones you create later.

7. Paste your measurement ID.

8. Save your changes.

9. Confirm your pixel is working.

Go to Google's tag assistant. Then debug your tracking pixel using your event listing page to confirm it's working.

In addition to page views, your Google pixel will collect the following events:

event_listing: When users visit your event listing
event_register: When users load the order form
Purchase: An ecommerce event recorded when users complete a purchase

Ecommerce data includes detailed transaction information like total amount and currency. However, this data doesn’t account for refunds, transfers, or manual transactions.

Attendees’ privacy settings may also block your pixel from firing. For the most accurate information about your event sales, view your event reports.