WORKSHOP BENEFITS

• Optimise your profile for searches and rank high in LinkedIn SEO
• Expand your connections exponentially with highly effective tools and hacks
• Sexify your profile to attract the right target market
• Strategise your contents to build brand and nurture your connection
• Leverage on low-cost (mostly free) resources to boost your professional presence
• Design persuasive sales outreach campaigns and increase your profits
• Become an All-Star LinkedIn Marketer

Participants will walk away with LinkedIn profiles that are optimised for searches, targetted for business growth, positioned for brand awareness, and poised to generate leads & sales.

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THIS WORKSHOP IS DESIGNED FOR

• Business Development Professionals
• Sales & Marketing Professionals
• SME business owners & Entrepreneurs
• Digital Marketers
• Anyone who wants to leverage on LinkedIn to grow their businesses, brands and sales exponentially!

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TRAINERS' PROFILE

Growing up wander lusting for travel and life experiences, Debbie Ang's fascination with maps and compasses takes her from the bland 9-5 to founding a digital agency so that she can create more travel memories and life keepsakes.

Once a corporate slayer, Debbie has had her fair share of experience working with the British High Commission, Malaysian public service and banking institution. She then continues to pursue her Master’s in Applied Linguistics and picked the brains from the finest professors who taught her what’s perfect academic writing. Always on a path for growth, Debbie embarks on various opportunities to discover her niche. Eventually, she fell in love with digital and content marketing, and combined with her lecturing experiences, she refined her copywriting and storycrafting skills.

Fast forward to this present day, Debbie’s been working and consulting with local and international clients in digital marketing, content creation as well as copywriting. The majority of her clients are from LinkedIn, where they found her professional profile, thanks to effective copywriting.

A strong advocate of auto-didacticism, Debbie believes that “nothing cannot be achieved if you put your mind to it” and the best copy should “speak to your customers, and goes straight to their hearts.” So be prepared for tons of hands-on, discussion and experience sharing, because learning sessions should never be all chalk and talk!

One of the business heads at a large insurance company once dropped Maverick Foo's boss and mentor an email after his sales meeting, saying "Maverick is one of the worst sales person I've ever met." As a matter of fact, Maverick never read the email in full because not wanting to hurt him further, his boss deleted the email.

Since that day a decade ago, Maverick decided to turn his weakness around and focus on what he's better at - email marketing. Four businesses later, he can attest that over 93% of his businesses started off with an email exchange, usually a cold-email, that led on to solid deals.

Now a business development director at several ventures, where he falls short, he uses technology to overcome. Instead of cold-calling, he does cold-email. Instead of door-to-door selling, he creates sales funnels to attract the right prospects through the door.

With Maverick, you can expect textbook materials and fancy theories left at the door. A strong supporter of “you can’t teach what you have yet to understand and implement”, in his session, you'll get practical techniques, proven strategies, quick-fire tips and a sprinkle of humor and personal encounters throughout.

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COURSE OUTLINE

0915 | WORKSHOP INTRODUCTION

• The art of the first (professional) impression
• A slightly different mindset is needed
• LinkedIn vs. Other Social Media
• The All Star Profile
• Exercise: Important settings in LinkedIn

0945 | LINKEDIN AS YOUR LANDING PAGE

• A crash course in B2B sales funnel
• Market Positioning & Product-Service Match
• Identifying Your Ideal Customer Profile (LinkedIn Buyer Persona)
• Getting into their psyche & search behaviour
• Exercise: Ideal Customer Profile

1015 | HEADLINE HACKS

• Exercise: LinkedIn Keyword Research
• Ideas and Angles
• Fortune Favours the Bold, Inject the Brand Promise
• Exercise: Sexifying Your Headline
• Tools and Templates to ease the pain
• Photo Dos & Don’ts

1100 | STORIFY YOUR SUMMARIES

• Maximizing Your Spaces
• First Voice vs. Third Voice
• Structure: Making it an Easy & Enjoyable Read
• Leveraging on attachments
• Moving from adjective to verbs
• Exercise: Draft your summary highlights/keypoints

1200 | BUST THAT WRITER’S BLOCK

• The William Forrester & Copycat Method
• Injecting your persona
• Exercise: Fleshing out your summary

1300 | NETWORKING LUNCH

1400 | MAKE WORK EXP. WORK FOR YOU

• Crafting mini-CVs that sells your expertise for you
• Keeping a consistent tone & flow

1430 | EFFECTIVE POST STRATEGIES

• Establishing Your Authority & Expertise
• What NOT to post
• Strategic Content Generation
• Content tricks for those who don’t like to read
• Exercise: Content Ideation
• Adding the personal touch
• Analytics and Insights

1515 | 10X YOUR CONNECTIONS

• LinkedIn Social Selling Index
• The Almighty Search Function
• The Peek-A-Boo move
• LinkedIn Groupie
• Endorsements = Encouragements
• Playing with your Interests & Featured Skills
• Common Pitfalls

1600 | YOUR FIRST MESSAGE

• 3 templates you can work with
• Detective. Stalker. BFF.
• Writing in their persona
• Personalisation techniques

1645 | LINKEDIN SUPERCHARGED

• Export to Email Marketing systems
• Beyond LinkedIn
• LinkedIn Articles
• Automation Tools
• SlideShare for Branding & Authority Building
• Company Page

1715 | Q&A & WORKSHOP ENDS

FAQ:

Q: I see you guys did not include LinkedIn Ads in your course outline? What's up with that?
A: Yeap! That's very sharp of you. In Zero-Budget LinkedIn Marketing, the concept is to use minimal or zero marketing budget to expand your connections, brand and business. Sure, if you want to use some money to run some ads, our friends at LinkedIn Marketing Solutions will be thrilled to help you out!

Q: Fair enough. If my business I do mostly B2C, is this still the best workshop for me?
A: I'll be frank. Most of the LinkedIn members are professionals, entrepreneurs, business owners, very B2B in nature. You can still come for the workshop and learn how to spice up your profile, but as long as your target customers are not on the LinkedIn platform, it's going to be harder. Our philosophy is to always go where the market is. That said, if you suspect your target market are on LinkedIn (41% of millionaires are on the platform), this would be a place for you to initiate contact, build trust and move them towards your more B2C products/services.

Q: My company contributes to HRDF. Can the fees be claimed?
A: Yes! Contact mav@plaseed.com and I'll help you get the paperwork done.

Q: I have a huge team that I want to send for this training. Do you think it's better if we bring the program in-house?
A: Definately yes. Not only will you enjoy savings, the biggest benefit is that we get to customise the modules to fulfill what your team really needs. Plus, we will also have more time to work with them on their profiles individually, and strategise more on the best ways to market themselves through LinkedIn. Drop mav@plaseed.com an email, and let's talk!