$20 – $30

Your Website is Your Brand FORT BRAGG

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West Business Development Center

345 North Franklin Street

Fort Bragg, CA 95437

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Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people.


As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.


We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.


The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?


Sign up today for this exciting and informative workshop. Limited seating available.


Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.


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West Business Development Center

345 North Franklin Street

Fort Bragg, CA 95437

View Map

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